Marketing via the Mass Media

Advertisers are confronted with moral difficulties when publicizing their items by means of broad communications; the most test is to thought of adverts that don't separate the network in social classes or in lines of monetary government assistance; one consuming inquiry in the calling is whether it’s moral for advertisers to utilize the broad communications to advance items that most individuals from the lower class or average workers can't afford.Advertising We will compose a custom appraisal test on Marketing by means of the Mass Media explicitly for you for just $16.05 $11/page Learn More This paper tries to help that it’s moral to showcase for the wealthy in the network utilizing mass media. When picking the market fragment advertisers have the alternative of picking wages contrasts as the method of their promoting; when utilizing this methodology, the market is isolated into low class, regular workers and high class; completely there is no issue publicizing over the broad communications notwithstanding the items being showcased not moderate for the low and medium salary workers; anyway a few elements need not be thought of. The advert ought not be made so that the less blessed feel abused or separated by the framework, the advertisers should investigate their language, mode and the tone of the advert. When making an advert, the advertisers should search for a language that the objective market would comprehend without making any doubt on other likely markets. For example, the advert may have an agreeable message that does to damage or stick in the psyches of low workers yet says a lot to the wealthy in the general public. Betokening that it will be dishonest to promote for the well doing cultural individuals through mass Medias will result to not believing their privileges to be educated and to the organization making such items it will have issues arriving at the business sectors. When thinking of an advert, what makes the activity mora l or non-moral is the brain of the advertiser just as the ramifications that the advert is probably going to offer; when the procedure is very much directed, it will have the option to separate the wealthy and the less lucky without making some strain among them. In very much organized social orders (where uniformity is advocate for and measures authorized to achieve it), adverts can be wellspring of motivation and inspiration to the less blessed as they anticipate bear the cost of the way of life depicted and the final product is a general public that acknowledges the circumstance all things considered and presumably improves their conditions. Adverts assume a fundamental job in socialization; when kids become accustomed to see adverts for the high class, they are probably going to build up the appetite to work hand to arrive at the way of life they can see; at long last, the adverts lead to social orders that qualities difficult work. The adverts help with opening the mind and dev elop the strive after riches making. In reality, they ought to be viewed as moral adverts that can advance positive qualities and ethics in the society.Advertising Looking for evaluation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Despite the contentions that adverts for high class focus over broad communications is moral, there are times that the adverts can be censured for advancing a few indecencies in networks just as making strain among cultural classes. Notwithstanding, advertisers should stamp their position and think of commonly satisfactory adverts and promoting apparatuses. They ought not appear to advance a feeling of practical contrasts. Adverts ought to be made to arrive at the objective market adequately and not the slightest bit make a sentiment of distress to different individuals from the general public. This evaluation on Marketing by means of the Mass Media was composed and put together by client Archer Wiley to help you with your own investigations. You are allowed to utilize it for examination and reference purposes so as to compose your own paper; in any case, you should refer to it likewise. You can give your paper here.

Harley Davidson Analysis

Harley Davidson Analysis Dynamic The point of this paper is to examine the basic assessment of the change procedure attempted by Harley Davidson and investigate the commitment that the change made to the achievement or disappointment of the Harley Davidson. This paper likewise featured the serious examination of the US bike industry and analsye the techniques that encourages the Harley Davidson to get the supportable upper hand from their second most remarkable contender Suzuki. All the related systems are portrayed in Appendix because of word confinement. This paper additionally centers around the further procedures, for example, EPR framework, watchman nonexclusive methodologies and so on by which Harley Davidson would get upper hands before 2004. As a director, creator would likewise suggest contrastingly and how they could utilize those systems before 2004 to get the economical upper hands and furthermore the effective execution of change process. Points This examination includes a general assessment of Harley Davidson to evaluate its change procedure. The examination likewise endeavors to survey the effect of the change on their presentation. All the more explicitly, the investigation focuses on: Distinguishing Harleys change process Defending the change procedure To direct a concise writing on change the board relating with Harleys case Examine the Harleys upper hand from their rival To suggest distinctively as a director with respect to various systems to get the feasible upper hand Procedure The report has utilized different books, e-diaries and sites. Suspicion It is accepted that data gathered with the end goal of the report is right and significant. 1. Organization Overview Harley Davidson started in Milwaukee in 1903 when two accomplices, Bill Harley and Arthur Walter Davidson, built up a one chamber bike. Harley Davidson developed rapidly. By 1912 Harley Davidson was trading their bikes abroad. During WW1, more than 20,000 Harley-Davidson bikes were utilized. Before the finish of the war there were more than 2000 vendors around the world. After WW1, the interest for cruisers in Europe developed quickly. Harley Davidson turned into a pioneer in creative building during the 1920s. In any case, during WW2 Harley Davidson thrived with deals of bikes to the military. They earned the pined for Army-Navy grant for greatness in wartime creation. After WW2, Harley Davidson changed from creating military to recreational bikes. By 1953, Harley Davidson was the final bike producer in the United States. By 1960 Harley Davidson had started a slow decay. Harley Davidson converged with the American Machine and Foundry Company (AMF). This merger quickly raised deals. By the mid 1970s, a declining market, a drowsy economy and progressively furious rivalry from Asian makers was by and by negatively affecting Harley Davidson. This finished in a 1981 administration buyout sparing Harley Davidson from chapter 11. After the 1981 administration buyout, Harley Davidson needed to re-sort out. Confronted with a horrible notoriety for quality and increasing expenses, Harley Davidson concentrated on promoting. It needed to separate itself from its rivals by expanding upon its legacy and its extraordinary American styling. These enhancements transformed Harley Davidson into an amazing example of overcoming adversity. Somewhere in the range of 1999 and 2004 incomes developed on normal 14% yearly while benefits became 23% on normal yearly. Harley Davidson is presently the biggest American bike maker. They structure producer and sell heavyweight visiting, custom and execution cruisers. At present the organization has more than 28 models of visiting and custom Harley bikes conveyed through a system of in excess of 1300 businesses around the world. They likewise sell cruiser parts, frill, apparel and collectibles. The organization likewise makes cruisers under the Buell nameplate. (Source: Harley-Davidson, 2009) 2. Change Management Change is consistent. Change in associations is said to regularly be made in three regions: 1) structure, for example new administrations or projects; 2) innovation, for example change in gear and additionally computerization; and 3) individuals, for example determination, employing, preparing, connections, and perspectives. Change the executives is a technique intended to progress from the state of affairs to some new perfect method of working together. Change the executives has been characterized as ‘the procedure of consistently restoring an associations heading, structure, and abilities to serve the ever-changing necessities of outside and inward clients (Moran and Brightman, 2001, pg. 111). As indicated by Burnes (2004) change is an ever-present component of hierarchical life, both at an operational and key level. Along these lines, there ought to be no uncertainty with respect to the significance to any association of its capacity to distinguish where it should be later o n, and how to deal with the progressions required arriving. Thusly, hierarchical change can't be isolated from authoritative procedure, or the other way around (Burnes, 2004; Rieley and Clarkson, 2001). Because of the significance of authoritative change, its administration is turning into a profoundly required administrative ability (Senior, 2002). 3. Change Management Process Authoritative change can be depicted as the way toward moving endlessly from a present condition to understand some future state. Change the board includes dealing with the way toward accomplishing this future state. As per Nickols, (2004), change can be seen from two vantage focuses, that of the individuals rolling out the improvements and that of the individuals encountering the changes. In the top-down procedure, or key perspective related with the board, the attention is on specialized issues, for example, the venture required, the procedures for actualizing the change, how soon the change can be acknowledged, and the result. During the time spent base up perspective of the representative, the emphasis is on what the change intends to the individual, how they can adapt to the change, and furthermore how the executives can help them through the progress. In this unique circumstance, powerful change the board ought to have the option to assist people with developing from adverse em otions, for example, dread and uneasiness towards constructive sentiments about the progressions being made. Compelling change the executives manages diagnosing issues and deciding an elective that includes changing the authoritative structure or procedures. It additionally distinguishes and manages the individual reactions to change that can upset the achievement of the venture. To comprehend change the executives better, we have to comprehend the different models and systems that directors may follow. A portion of the models incorporate the Leadership model, Improvisational Model, Theory E versus Theory O, and the ADKAR model (Please Refer Appendix A1) 4. Harley Davidson Transformation Process The Harley Davidson change started with an organization that was anguish. In the 10 years to 1983, Harleys piece of the pie of the 850 CC in addition to cruiser class had dropped from 80% to 23%. The organization was discharging money and benefits. Staffs were debilitated. The way of life and condition was harmful. As per Jenkinson Sain, (2009), the Transformation procedure of the Harley Davidson was isolated into two stages: First Phase: The main period of the change included legitimization and intense order and control the executives. This was First period of progress the board procedure. It was insufficient anyway to make accomplishment for this energy and responsibility of Harley Davidson. Therefore Harley Davidson chose to go second period of the change procedure (Jenkinson Sain, 2009). Second Phase: The second period of the administration was center incorporated advertising of Harley Davidson. Harley Davidson needed to move out of budgetary guideline and force administration into shared advertising duty towards vision and worth dependent on an aggregate energy about the Harley personality (Jenkinson Sain, 2009). Harleys issues started it was the organization was sub upgraded inside, with numerous antagonistic administration/association connections, and neglected to coordinate the market in client esteem. The Japanese didn't make the issue: they uncovered the issue. Numerous organizations share this issue. They may have prevailing with regards to maintaining a strategic distance from the extraordinary issues that Harley had, regularly by compelling first stage the board. The test of is to move into second stage. Second stages Integrated Marketing relies first upon joining everybody around an aggregate vision of significant worth that interfaces with the character and reason for the association/brand. This relies upon a significant and shared comprehension of clients and an association that can convey esteem flawlessly all through all client encounters over the relationship. This likewise implies interfacing and coordinating otherworldly with useful characteristics: vision, reason, values with data, procedures, and frameworks (Henshaw Kerr, 2001). 5. Execution of Transformation process There are various variables that influence the techniques utilized for change the board (Please allude Appendix B1), and at last whether the change is powerful. One lot of variables is the manner by which safe individuals are to change. Individuals may oppose change since they are uncertain of how it influences them, misconstrue the changes, have an alternate appraisal of the present and future condition, or basically have a low resilience for change. A subsequent factor is the direness of the change. How significant is it, and that it is so basic to the business needs of the association? This likewise influences the time span under which the progressions should be actualized. A third factor is how prepared is the association for the change? Does it have the right stuff and information expected to execute the change? At long last, the board will have favored systems for dealing with the change. This may be founded on exploration and studies they have made, or from past encounters (Ko tter, 1996). In the event that we take a gander at the different models (Please allude Appendix A1) for transform, it is evident that there a

Team Building 5 Essay Example | Topics and Well Written Essays - 500 words

Group Building 5 - Essay Example The groups ought to be able to choose the disadvantages of every part and the spot that they are turning out badly in this manner prompting flawed creation. After the recognizable proof of the shortcomings a rundown of proposals ought to be attracted up so as to address the equivalent. The proposals along these lines recorded ought to be examined with the whole group. Conceptualizing thoughts help build up those further and recognize the downsides, assuming any. The colleagues can likewise be traded to shape new gatherings with the end goal that the working connection between them can be created and a superior coordination can be accomplished. The consequences of the recently shaped gathering are contrasted and the past ones to arrange the outcomes and draw examination between the two. Such correlations help in the improvement of the groups over the long haul. The disadvantages along these lines distinguished will help both the groups in future to organize the work and accomplish bet ter outcomes (West, 2012). 2. Structure E is a blended team that has individuals from both the groups cooperating to create answers for interface issue. It is done to such an extent that a commonly advantageous end could be reached. It is a customary strategy for group constructing and is utilized so the issues in the creation procedure can be explained by the groups absent a lot of trouble (Dyer, Dyer and Dyer, 2007).This technique encourages least association of all the colleagues yet accomplishes to take care of the between group issues and permits simple execution of arrangements. Ventures in which the opposition between the groups are high to such an extent that it demolishes the serious condition of the working environment, at that point such a technique for group building is the best way. Anyway Design E permits the colleagues to list the regions of concern one has against a kindred specialist. The rundown is then talked about with the goal that every part knows the territories that he should deal with. This technique along these lines increments

Work Experience Report free essay sample

As Ships Diving Officer, I was answerable for the correct ballasting of the boat in port and adrift and mindful to arrange all submarine docking and fixing methods during expanded support. As Quality Assurance Officer, I was answerable for guaranteeing appropriate norms of support, preparing and capability of laborers and auditors for all Level l, SUBSUME and reactor and steam plant neatness strategies. Explicit building undertakings I completed during my business include: Primary chief for activity, upkeep and testing of all reactor controls, checking and insurance hardware for a US Navy pressurized water atomic on-screen character. I administered seven professionals in completing complex test methods, restorative and deterrent support of reactor controls gear and creating investigating techniques to address various distinctive reactor control and insurance framework setbacks. Explicit designing undertakings I completed in this position include: * Test plan advancement and execution for control pole arrangement and timing testing; * Test plan improvement and execution for essential insurance instrumentation adjustment; * Developed an incorporated reactor controls division review and reconnaissance program; * Planned and executed multi year prime allergenic arrangement of reactor controls gear. This technique includes huge numerical and designing figurings, exact changes in accordance with reactor controls gear and non-standard reactor plant tasks at most extreme plant yield; * Developed a rising investigating and fix/swap plan for the fruitful substitution of a releasing enormous evaluation capacitor which gave strategic siphon control abilities. Atomic Engineering Plant Watch Supervisor and Nippon Engineering Duty Officer Responsible for safe activity of the Ana atomic drive plant and all related assistant gear. This included activities at greatest drive, atomic and impetus plant setback reaction, setting up test methodology and support home limits, and advancement and execution to quail confirmation control upkeep and test systems. Explicit designing assignments I completed in this position include: * Establishing essential security limits for electrical and mechanical segment upkeep, fix and substitution; * Evaluating essential and optional plant science and computing and endorsing required compound increases under differing plant conditions important to guarantee legitimate plant cleanliness and forestall segment consumption and debasement; * Evaluation of plant parameters and utilization of complex building estimations to set up suitable measures for safe startup and shutdown of the reactor plant under ordinary and crisis conditions. Essential administrator for sonar acoustic division, answerable for the preparation of on watch sonar administrators and the upkeep and support of all sonar and acoustic frameworks. I directed 15 administrators and experts in completing complex support advancements and creating and executing investigating methodology to fix strategic frameworks and segments. Explicit designing related errands I completed in this position include: * Developed quality confirmation controlled work techniques for upkeep and fix of SUBSUME, seawater limit frameworks; * Developed and executed a 27-day adrift investigating and fix intend to recognize and address complex electronic framework blames that brought about lost over half of on board acoustic detecting and examination capacity while leading a crucial national significance. The ID and amendment of different force and sign improvement segment disappointments required nitty gritty and systematic investigating landing abilities and the structure and usage of two separate Jumper frameworks so as to reestablish strategic handling capacity; * Led the boats sound hushing and part commotion observing groups, regulating sonar division and 12 clamor control trivial officials in distinguishing and adjusting commotion inadequacies all through the boat just as in outside tanks and segments. In this limit I was required to apply information on framework load necessities, sound quieting hardware particulars and conservation prerequisites and direct exhaustive space and yeses reviews to distinguish and address many commotion insufficiencies. Essential boss for all Level I and SUBSUME quality confirmation fix and support as Ships Quality Assurance Officer. Explicit building undertakings I acted in this position include: * Review and endorsement of all controlled work bundles for fix and upgrade of SUBSUME and Level I segments; * Developed thorough order observation and checking project to guarantee adequacy of controlled work techniques and to recognize and address all issues identified with Objective Quality Evidence (JOE) archiving controlled work; * Established safe work mandarins for hydrostatic testing of SUBSUME and Level I parts and frameworks; * Developed preparing and capability plan for to guarantee consistence with all fitting Joint Fleet Maintenance Manual principles and guidelines by all quality affirmation specialist and chiefs ready. As Ships Diving Officer, I was liable for the upkeep of boat loads, second and equalization figurings to guarantee satisfy tasks while lowering the boat and to guarantee safe direct of import support methods affecting weight and parity conveyance ready. Explicit designing undertakings I did in this ole include: * Calculating boats jump remuneration for each underlying submergence of the submarine after in port tasks. This included exact computations of weight burden and appropriation changes influencing the boats unbiased lowered lightness during in port and expanded surfaced activities. Computations required definite information and appraisal in changes of hardware and flexibly load outs, variable tank levels and complex segment substitution weight alteration estimations to guarantee legitimate lightness when lowering the submarine after stretched out in port periods * Primary administrator for ballasting down advancements. This included figuring foreseen trim and rundown changes from huge scope and fast changes in counterweight through venting or blowing variable counterbalance tanks. * Supervising all docking and fixing developments as docking official.

Chapter 4, 5 assignment Example | Topics and Well Written Essays - 500 words

Section 4, 5 - Assignment Example The methods utilized for this model are basic arrangement moving midpoints and weighted moving midpoints where information from past periods are added and partitioned by the quantity of timespans. The main distinction among straightforward and weighted moving midpoints fall on more loads being set on later information for the last method. At long last, the circumstances and logical results model expect that variables are identified with request and that connections among circumstances and logical results are utilized to evaluate future requests. Strategies for this model are straightforward and different relapses where recognizing factor relies upon the quantity of factors. For basic, there is just a single variable; while for numerous, the interest is reliant on more than one variable. The proper determining method or model thinks about fluctuating elements, indeed: current circumstance, time and assets accessible, and exactness of the strategy. As at first proffered, the critical methodology is generally fitting for the presentation of new item were no recorded information is accessible. For instance, a worldwide association trying to extend in another market, with no past experience, could utilize critical estimating. Should the association pick to lead an overview to build up the conceivable interest for another item, the organization must think about time, cash and endeavors for doing as such. Another estimating issue is deciding the precision of the conjecture. For the simple method, the organization requires utilizing a comparative item or administration to extend the future interest of their own item. For instance, an organization intending to advertise filtered water utilizes the exhibition of a serious result of similar characteristics to build up request. A few variables could be comparable yet the organization must consider area of the objective market, just as other ecological components that could impact request. The accompanying item qualities impact bundling and materials dealing with: physical attributes,

Give Your Credit a Boost

Give Your Credit a Boost Give Your Credit a Boost Give Your Credit a BoostHave bad credit? Experian is offering users a chance to add utilities and cell bill histories to their credit records to boost scores.For young people, the idea of a credit score may sound like “Adulthood 101.” A credit score is necessary if you want credit approval, but if you don’t have a credit history or if you have a bad credit history, credit scores can be a scary concept.  While there are a lot of ways to try to boost your credit or build up a history from nothing (which may or may not include a bad credit loan), Experian is making it easier than ever to supercharge that credit score.  How does Boost work?It’s important to remember that our fiscal lives don’t begin and end with debt-to-income ratios. You should be benefiting from paying all bills on time and not just your credit cards.  When you sign up for Experian Boost, you give the company access to your bank statements so it can track your telecommunication and utility payments. Using tha t information, the system may bolster your credit score (so long as you are a consistent and on-time utility bill payer).  Amy Loftsgordon, an attorney at Nolo.com, said using Experian Boost can be especially helpful for those with a “thin credit file” or minimal credit history, making it ideal for young people who simply haven’t had a lot of opportunity to grow a credit file yet.My Fab Finance explains Experian Boost by saying, “It’s not a one-size-fits-all solution, but it is a step in the right direction when it comes to credit scoring fairness and including multiple aspects of our financial lives, not just our relationship to debt.”Who does Boost help?While Experian Boost cannot guarantee credit improvement for everyone, there are a lot of people who have benefitted from using the service, and even if your score doesn’t instantly improve, it could in the future.  According to Experian research, “Seventy-five percent of consumers with FICO ® Scores below 680 saw a n improvement in their credit scores with Experian Boost. And 10% of consumers who previously had a ‘thin file’ (not enough credit history) became scoreable after taking advantage of Experian Boost.”Additionally Experian said the “risk predictiveness” of scores that were “boosted” remained the sameâ€"meaning lenders are still able to accurately assess risk even with boosted scores.  When Experian introduced the system in early 2019, they also estimated how many people could ideally benefit from the service:  Other ways to boost creditWhether Experian Boost is something you’re interested in or not, there are plenty of other relatively simple ways to try to improve your credit score. Loftsgordon recommends a few tips, such as disputing inaccurate information and adding positive information in its stead.  You can also check out the below articles for additional tips on how you can take initiative on rebuilding or boosting your credit score:5 Tips to Help You Rebuild a B ad Credit Score6 Great Reasons to Check Your Credit ReportWhat’s the Quickest Way to Fix Bad Credit?Bad Credit Checkup: 6 Steps to a Healthy FICO*Source of infographic: Experian via Infogram.

The Epic of Gilgamesh Explication Assignment - Free Essay Example

Then he called to the man Gilgamesh, he called to the child of the gods: Why have you come so great a journey; for what have you travelled so far, crossing the dangerous waters; tell me the reason for your coming? Gilgamesh answered, For Enkidu; I loved him dearly, together we endured all kinds of hardships; on his account I have come, for the common lot of man has taken him. I have wept for him day and night, I would not give up his body for burial, I thought my friend would come back because of my weeping. Since he went, my life is nothing; that is why I have travelled here in search of Utnapishtim my father; for men say he has entered the assembly of gods, and has found everlasting life. I have a desire to question him concerning the living and the dead. The Man-Scorpion opened his mouth and said, speaking to Gilgamesh, No man born of woman has done what you have asked, no mortal man has gone into the mountains; the length of it is twelve leagues of darkness; in it there is no light, but the heart is oppressed with darkness. From the rising of the sun to the setting of the sun there is no light. Gilgamesh said, Although I should go in sorrow and in pain, with sighing and with weeping, still I must go. Open the gate of the mountain. And the Man-Scorpion said, Go Gilgamesh, I permit you to pass through the mountain of Mashu and go through the high ranges; may your feet carry you safely home. The gate of the mountain is open. The Norton Anthology, World Masterpieces, Gilgamesh, 32. In this passage, Gilgamesh, after the death of Enkidu, wants to go to Utnapishtim who has achieved immortality and wants to gain immortality for himself. Gilgamesh has to go through the great mountains of Mashu and the Man-Scorpion was guarding it. The Man-Scorpion according to the text is half man and half dragon. Gilgamesh, 32. This shows the guard of the mountains as a terrifying creature that people cannot go through because of fear. The Man-Scorpion resisted from letting Gilgamesh go at first but eventually let Gilgamesh pass because of his unbreakable determination of meeting Utnapishtim to achieve immortality. When the Man-Scorpion calls Gilgamesh, he uses the terms man and child. The use of the term man shows that the Man-Scorpion was not afraid of Gilgamesh and had a higher position and power than him even though Gilgamesh is two third god and has defeated multiple enemies before meeting the Man-Scorpion. The word man also in a way foreshadows Gilgameshs fate, that even though he was searching for immortality, he would not find it because men are mere mortals and have to die. Another term that the Man-Scorpion uses is child. The use of the word child portrays the childlike nature of Gilgamesh. Even though Gilgamesh went through changes since being with Enkidu, he is still called child because he has little knowledge of things such as death just like a child. The only time Gilgamesh experienced death personally was when his friend, and brother in arms, Enkidu, died. This affected Gilgamesh, as he did not experience death closely before. Another thing that can be seen from this passage is Gilgameshs selfishness. Gilgamesh was asked why he had travelled so far, he said that it was out of his love for Enkidu. He wanted to ask Utnapishtim about the living and the dead and wanted to know how to achieve immortality. Enkidus death made him realize that his life could potentially come to an end as well no matter how strong the gods made him. However, that passage also shows that Gilgamesh did truly love Enkidu. Before Enkidu died, they did a lot together and according to the passage, Gilgamesh told this to the Man-Scorpion, I loved him dearly, together we endured all kinds of hardships. The word dearly means, with affection: fondly and also heartily, earnestly. dearly. Merriam-Webster.com. 2018. https://www.merriam-webster.com (30 November 2018). This shows the amount of love Gilgamesh had for Enkidu and relating it back to one of Gilgameshs dreams where he saw a meteor and an axe, and he said to his mother that he loved them like a woman. Gilgamesh, 16 A man loves a woman more affectionately than he would love his brother and so Gilgamesh saying that he loved Enkidu dearly shows that they had a very strong relationship that was beyond just being brothers in arms. The part of the sentence when Gilgamesh says, we have endured all kinds of hardships can be seen as Gilgamesh talking about the difficult battles that him and Enkidu have been through but another not so obvious meaning behind it is that it can be seen as a husband and wife going through, or enduring hardships in their life. Even though that meaning is not obvious to readers at first, through the relationship that Gilgamesh and Enkidu had before Enkidu died, shows how much Gilgamesh loved Enkidu and was willing to make a long and difficult journey for him. This reason, however, contradicts Gilgameshs selfish reason to go to Utnapishtim and gain immortality so that he himself does not die. Enkidus body had been taken away for burial by people whom Gilgamesh describes as, the common lot of man. The meaning of the word common in this context is to be, characterized by a lack of privilege or special status. common. Merriam-Webster.com. 2018. https://www.merriam-webster.com (1 December 2018). The use of the word common to describe the people shows that Gilgamesh still thought of himself highly, and above others, so the people that took away Enkidus body were just common people without any special privilege or status unlike Gilgamesh who was a two-thirds god. Gilgamesh did not want Enkidus body to be taken away and did not want Enkidu to die, so he was crying day and night and he thought his crying could bring back Enkidu. This again shows Gilgameshs childlike knowledge of death. Once someone is dead, he or she cannot return back to life, but Gilgamesh did not know that and so he was weeping for Enkidu to try to bring him back. This can be related to the beginning of the passage when Gilgamesh was called a child by the Man-Scorpion, which shows that even though Gilgamesh was higher than others in strength and status, he had knowledge of things such as death like a child. However, this little knowledge of death also shows that Gilgamesh previously did not care about it much , neither others death or his own, but when Enkidu, someone extremely dear to him died, it was as if he was shaken up, and came to the realization that someday it could be his own fate. After the death of Enkidu, Gilgamesh felt as if he lost purpose in life, which is why he says to the Man-Scorpion, Since he went, my life is nothing. The pronoun he is referring to Enkidu and the use of the word nothing shows that Gilgamesh felt empty as if the loss of Enkidu made him lose something of his own since they were so close to each other. He did not know what to do in his life at that point and that is the reason he gives to the Man-Scorpion to let him pass through the mountains to meet Utnapishtim. Gilgamesh refers to Utnapishtim as his father, as he says to the Man-Scorpion, that is why I have travelled here in search of Utnapishtim my father. It is not clear how Gilgamesh is referring to Utnapishtim as a father in this context. It could be as his actual father or father in meaning someone higher than him, such as addressing gods or kings. It could be that Gilgamesh is referring to Utnapishtim as a father because he had entered the assembly of gods by gaining immortality . Utnapishtim gained immortality in when Uruk was flooded by the god Enlil, but as Utnapishtim survived he was blessed with immortality by Enlil. Gilgamesh, 37-39. Gilgamesh desired for this everlasting life as well. He says to the Man-Scorpion, I have a desire to question him concerning the living and the dead. Gilgamesh wants to ask questions to Utnapishtim and find out the secret of life and death and how he could be immortal. The use of the phrase I have a desire, rather than I want to, shows how much Gilgamesh cares about this subject, life, and he emphasizes his will to ask and know about the living and dead by using the word desire. To this, the Man-Scorpion said that no man born of woman had ever done what Gilgamesh had asked to do. He also said that no mortal man had ever gone through the mountains. By saying no man born of a woman and the word mortal man, the Man-Scorpion asserts his position over Gilgamesh, that he is more powerful than him, but it also foreshadows Gilgameshs fate that he will die as a mortal. The use of the term mortal also strengthens the Man-Scorpions argument that Gilgamesh is mortal and since no mortal man had g one through the mountains, Gilgamesh could not either. The Man-Scorpion tries to input more fear into Gilgamesh by describing the path inside the mountain. The path had no light, there was twelve leagues of darkness, and he also says, the heart is oppressed with darkness. The entire length of the journey would take Gilgamesh days because the Man-Scorpion says that from when the sun rises to when it sets, there is no light in the mountain. The path seems to be a very long and difficult path but what is most interesting is when the Man-Scorpion says the heart will be oppressed with darkness. This could mean that fear would not let someone complete the journey through the mountain as it is so dark. The word oppress means to crush or burden by abuse of power or authority and also to burden spiritually or mentally. oppress. Merriam-Webster.com. 2018. https://www.merriam-webster.com (8 December 2018). This shows that Gilgamesh would be mentally oppressed in the darkness, as he will not be able to see or comprehend his surroundings. Gilgamesh is not moved by the Man-Scorpion, he is still determined to go through the mountain to meet Utnapishtim. He says that he would go in sorrow and in pain, sighing and crying, but he still had to go no matter what. This bold determination most likely comes from him not wanting to die, and his sorrow, pain, and weeping come from the death of his dear Enkidu. The word sorrow in this context means, deep distress, sadness, or regret especially for the loss of someone or something loved. sorrow. Merriam-Webster.com. 2018. https://www.merriam-webster.com (14 December 2018). This definition of sorrow confirms that one of the pushes for Gilgamesh to go to Utnapishtim was the death of Enkidu. Yet there is a conflict with another reason for Gilgamesh to go to Utnapishtim, which is his selfish will to become immortal. This conflict can, however, be resolved when Gilgamesh later goes to Utnapishtim and he gets knowledge of the plant which restores youth. When Gilgamesh gets this plant, he not only wants to use it for himself but also give it to other old men to restore their lost youth. Gilgamesh, 40-41. This shows a change in Gilgamesh from being very self-centered in the beginning to caring about others as well. As the Man-Scorpion, the guard of the mountains permits Gilgamesh to go through he says, may your feet carry you safely home, indicating that at the end of the journey, Gilgamesh would be at a place which would be his home. Somewhere he can rest at ease. This foreshadows Gilgameshs death as it could mean that his home is his afterlife, where he can live eternally at peace.